Fall 2017

Creating a hip and fresh look for the girl on the go. Casual is the way of life in Portland, she wants to be able to throw on an outfit, be stylish, and go.

Welcome to the trend capital of the United States. Following company standard and daily media tools, this window represents our latest Back to School (BTS) and falls trends. Using perfect pairings, fits, and silhouettes for when SHE walks by this display she continues to be inspired. Whether she comes in to shop the styles she sees or notices a new way to outfit something she already has at home. A Portland gal doesn't want to have to think too hard about what to wear, however still wants to be fully put together.

Key items in this display:

Denim, knit dresses, layering pieces, & shoulder play

Key colors/prints/patterns:

Black, blush, olive, gray, & plaid

Key styling items:

Backpacks, scarves, sweaters, linear and choker necklaces